上汽大眾汽車有限公司
上汽大眾汽車有限公司（簡稱“上汽大眾”）是一家中德合資企業，由上汽集團和大眾汽車集團合資經營，中德雙方投資比例各為50%。上汽大眾于1984年10月簽約奠基，總部位于上海，累計產銷近3000萬輛。
上汽大眾目前生產與銷售大眾、奧迪和斯柯達三個品牌30余款產品，覆蓋轎車、SUV、MPV等細分市場。其中，大眾品牌車型包括Polo、朗逸新銳、朗逸、凌渡、帕薩特家族、途觀家族、途昂家族、途岳家族、途安、威然、ID.純電家族等產品系列；上汽奧迪車型包括A7L、Q6、A5L Sportback等產品系列，以及AUDI品牌首款車型奧迪E5 Sportback。
面對汽車產業電動化、智能網聯化的技術變革，上汽大眾持續推動轉型升級和新能源產品的研發，已相繼推出途觀L插電式混合動力版、帕薩特插電式混合動力版、ID.4 X、ID.6 X、ID.3、奧迪Q5 e-tron以及奧迪E5 Sportback等多款插電混動、純電車型，并將繼續拓展新能源產品的矩陣。
作為國內歷史最悠久的汽車合資企業之一，上汽大眾參與并推進了中國現代汽車工業從起步到融入全球汽車產業的共同發展與共創共贏，也形成了完善的體系能力。
在產品研發方面，上汽大眾培養了一支高效率、高素質的研發隊伍，建立了功能完善、具備國際水平的技術中心，包括綜合性試車場、造型中心、試制中心、零部件試驗中心、碰撞中心、排放試驗中心、聲學試驗中心、電磁兼容中心等研發配套設施；依托高效嚴謹的產品開發體系和流程，形成了能充分滿足中國用戶出行需求、創造最佳客戶體驗的整車自主研發能力，在新能源、智能駕駛、智能座艙和移動在線服務領域的技術創新能力。
在質量管理方面，上汽大眾始終秉持“質量是上汽大眾的生命”這一質量方針，上汽大眾建立了完善、嚴謹、高效的產品全生命周期質量管理體系，貫穿研發、規劃、生產、銷售和售后服務等業務流程，并延伸到供應商體系。以用戶視角審視產品和服務質量，加強產品全價值鏈和全生命周期管理，不斷提升產品可靠性和用戶滿意度。憑借在質量管理方面的優異表現，上汽大眾多次榮獲“全國質量獎”、“上海市市長質量獎”等質量領域的重量級獎項。
在營銷服務方面，上汽大眾建設了布局廣泛的銷售與售后服務網絡，為全國各地客戶提供專業、便捷的服務。隨著當前生活方式、零售業態等方面發生的深遠變革，上汽大眾加速拓展全新的營銷與服務生態，多種直連方式與線下渠道聯動，為用戶實現互通的閉環體驗。大眾品牌以ID.純電家族為契機，構建全新的營銷模式，ID. Store新零售業態正穩步推進。上汽奧迪渠道布局與服務體系也在持續發展與迭代升級，構建了品牌旗艦中心“奧迪進取匯”，區域品牌中樞的奧迪之城、遍布全國的奧迪都市店以及“上汽奧迪用戶中心”，組成多形態的復合型網絡，為用戶構建了立體的體驗終端。
與此同時，上汽大眾將ESG（環境、社會、公司治理）理念融入發展戰略，推進企業長期可持續發展，并重點關注綠色轉型和碳減排工作。基于國家碳達峰路徑和大眾汽車集團“goTOzero”理念，上汽大眾致力于推動全價值鏈和全過程的二氧化碳減排，實現“環境零影響工廠”目標，目前上海基地已實現100%使用可再生電力并實現效能提升。此外，上汽大眾還積極踐行回報社會、造福社會的理念，廣泛參與教育、環境、安全、社區和緊急救災等領域的社會公益事業，開展包括希望學校建設、素質教育支持、生態環境保護、社區和諧共建等在內的公益項目。
未來出行，為你而來。在汽車行業轉型變革的新時期，上汽大眾將堅持以創新驅動發展，并始終以市場為導向，不斷提升用戶滿意度，打造“值得信賴、最具價值、富有創新精神的汽車合資企業”。
SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD.
Introduction
SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD. (SAIC VOLKSWAGEN) is a joint venture founded by SAIC Motor from China and Volkswagen Group from Germany, each holding a 50% stake. SAIC VOLKSWAGEN, headquartered in Shanghai, was founded in October 1984, with a total production and sales nearly 30 million vehicles.
SAIC VOLKSWAGEN offers a wide range of vehicles catering to different market segments, including Sedan, SUV, and MPV, with a diverse lineup of more than 30 models under VW, AUDI, and SKODA. The VW brand covers popular models such as Polo, Lavida XR, Lavida, Lamando, Passat Family, Tiguan Family, Teramont Family, Tharu Family, Touran, Viloran, and fully-electric ID. Family. SAIC Audi offers models including A7L, Q6, A5L Sportback and AUDI E5 Sportback.
In response to the technological changes in the automotive industry towards electrification and smart connectivity, SAIC VOLKSWAGEN has been actively promoting transformation and upgrade, with a focus on the development of new energy products. It has launched several PHEV and BEV models, including Tiguan L PHEV, Passat PHEV, ID.4 X, ID.6 X, ID.3, Audi Q5 e-tron and AUDI E5 Sportback, with plans to continue expanding its new energy product lineup.
As one of the oldest automotive joint ventures in China, SAIC VOLKSWAGEN has played a key role in the evolution of China's modern automotive industry, guiding it from its early days to becoming a vital part of the global automotive sector, while building a robust system of capabilities.
Over the years, SAIC VOLKSWAGEN has vigorously pursued research and development initiatives. The company has trained a highly skilled R&D team and established a globally leading tech center with versatile functions. SAIC VOLKSWAGEN's R&D facilities include test fields, modeling center, product preparation center, component testing center, crash test center, emission testing center, acoustic experiment center, and electromagnetic compatibility center. Relying on an efficient and rigorous product development system and process, SAIC VOLKSWAGEN has developed independent automobile R&D capabilities that cater to the mobility needs of Chinese users, ensuring the best consumer experience. Another result of these efforts is the remarkable technological innovation capabilities in areas of NEV, intelligent driving, intelligent cockpits and mobile online services.
When it comes to quality management, SAIC VOLKSWAGEN consistently upholds the belief that “Quality is the lifeline for SAIC VOLKSWAGEN.” The company has established a comprehensive, rigorous, and efficient quality management system that covers the entire product life cycle, spanning business processes such as R&D, planning, production, sales, and after-sales service, while also extending to the supplier system. With efforts to evaluate product and service quality from the user's perspective and enhance management across the entire value chain and product life cycle, SAIC VOLKSWAGEN’s exceptional performance in quality management has been repeatedly recognized with various prestigious awards, including the “China Quality Award” and “Shanghai Mayor Quality Award.”
In terms of marketing and services, SAIC VOLKSWAGEN has made significant progress in establishing an extensive sales and after-sales service network that caters to customers nationwide. Recognizing the substantial changes in today's lifestyles and retail formats, SAIC VOLKSWAGEN has intensified its efforts to explore new marketing and service strategies, creating a seamless experience for users through a combination of online and offline channels. With the launch of the fully-electric ID. Family, VW has introduced a new retail model for the ID. Family, and is steadily advancing ID. Store, an innovative retail format. In a continuous effort to upgrade its channels and services system, SAIC Audi has established a new flagship store "Audi House of Progress," the regional brand center known as Audi City, as well as Audi Urban Stores and SAIC Audi User Centers across the country, all aiming to provide a diverse network that delivers seamless user-centered experiences.
ESG (Environmental, Social, and Governance) principles are also integrated into the company's development strategy to promote long-term sustainable growth, with a particular focus on green transformation and carbon reduction efforts. Aligned with the national path to carbon peak and Volkswagen Group's "goTOzero" concept, SAIC Volkswagen is committed to reducing carbon dioxide emissions throughout the value chain and the production process, striving to achieve the goal of "having factories with zero environmental impact.” The Shanghai base now operates entirely on renewable energy and has achieved increased efficiency. Moreover, the company actively contributes to society and engages in philanthropic endeavors in various areas such as education, environment, safety, community development, and emergency disaster relief. Public welfare projects undertaken include the construction of Hope Schools (philanthropic schools for underprivileged children in China), essential-qualities-oriented education, ecological environment protection, and community harmony promotion.
SAIC VOLKSWAGEN is committed to transforming mobility with the user needs in mind. In the new era of transition and revolution in the automotive industry, the company will continue to prioritize innovation-driven development, stay oriented to the market trends, enhance user satisfaction, and build a “reliable and innovative automotive joint venture with the highest value.”
主要產品：大眾品牌（Polo、桑塔納家族、朗逸家族、凌渡、帕薩特、帕薩特插電式混合動力版、途觀、途觀L插電式混合動力版、途昂、途岳、途鎧、途安、威然、ID.4 X、ID.6 X、ID.3）；上汽奧迪（奧迪A7L、奧迪Q5 e-tron、奧迪Q6）；斯柯達品牌（明銳、速派、柯迪亞克家族、柯珞克、柯米克家族）
上汽大眾汽車有限公司（簡稱“上汽大眾”）是一家中德合資企業，由上汽集團和大眾汽車集團合資經營，中德雙方投資比例各為50%。上汽大眾于1984年10月簽約奠基，總部位于上海，累計產銷近3000萬輛。
上汽大眾目前生產與銷售大眾、奧迪和斯柯達三個品牌30余款產品，覆蓋轎車、SUV、MPV等細分市場。其中，大眾品牌車型包括Polo、朗逸新銳、朗逸、凌渡、帕薩特家族、途觀家族、途昂家族、途岳家族、途安、威然、ID.純電家族等產品系列；上汽奧迪車型包括A7L、Q6、A5L Sportback等產品系列，以及AUDI品牌首款車型奧迪E5 Sportback。
面對汽車產業電動化、智能網聯化的技術變革，上汽大眾持續推動轉型升級和新能源產品的研發，已相繼推出途觀L插電式混合動力版、帕薩特插電式混合動力版、ID.4 X、ID.6 X、ID.3、奧迪Q5 e-tron以及奧迪E5 Sportback等多款插電混動、純電車型，并將繼續拓展新能源產品的矩陣。
作為國內歷史最悠久的汽車合資企業之一，上汽大眾參與并推進了中國現代汽車工業從起步到融入全球汽車產業的共同發展與共創共贏，也形成了完善的體系能力。
在產品研發方面，上汽大眾培養了一支高效率、高素質的研發隊伍，建立了功能完善、具備國際水平的技術中心，包括綜合性試車場、造型中心、試制中心、零部件試驗中心、碰撞中心、排放試驗中心、聲學試驗中心、電磁兼容中心等研發配套設施；依托高效嚴謹的產品開發體系和流程，形成了能充分滿足中國用戶出行需求、創造最佳客戶體驗的整車自主研發能力，在新能源、智能駕駛、智能座艙和移動在線服務領域的技術創新能力。
在質量管理方面，上汽大眾始終秉持“質量是上汽大眾的生命”這一質量方針，上汽大眾建立了完善、嚴謹、高效的產品全生命周期質量管理體系，貫穿研發、規劃、生產、銷售和售后服務等業務流程，并延伸到供應商體系。以用戶視角審視產品和服務質量，加強產品全價值鏈和全生命周期管理，不斷提升產品可靠性和用戶滿意度。憑借在質量管理方面的優異表現，上汽大眾多次榮獲“全國質量獎”、“上海市市長質量獎”等質量領域的重量級獎項。
在營銷服務方面，上汽大眾建設了布局廣泛的銷售與售后服務網絡，為全國各地客戶提供專業、便捷的服務。隨著當前生活方式、零售業態等方面發生的深遠變革，上汽大眾加速拓展全新的營銷與服務生態，多種直連方式與線下渠道聯動，為用戶實現互通的閉環體驗。大眾品牌以ID.純電家族為契機，構建全新的營銷模式，ID. Store新零售業態正穩步推進。上汽奧迪渠道布局與服務體系也在持續發展與迭代升級，構建了品牌旗艦中心“奧迪進取匯”，區域品牌中樞的奧迪之城、遍布全國的奧迪都市店以及“上汽奧迪用戶中心”，組成多形態的復合型網絡，為用戶構建了立體的體驗終端。
與此同時，上汽大眾將ESG（環境、社會、公司治理）理念融入發展戰略，推進企業長期可持續發展，并重點關注綠色轉型和碳減排工作。基于國家碳達峰路徑和大眾汽車集團“goTOzero”理念，上汽大眾致力于推動全價值鏈和全過程的二氧化碳減排，實現“環境零影響工廠”目標，目前上海基地已實現100%使用可再生電力并實現效能提升。此外，上汽大眾還積極踐行回報社會、造福社會的理念，廣泛參與教育、環境、安全、社區和緊急救災等領域的社會公益事業，開展包括希望學校建設、素質教育支持、生態環境保護、社區和諧共建等在內的公益項目。
未來出行，為你而來。在汽車行業轉型變革的新時期，上汽大眾將堅持以創新驅動發展，并始終以市場為導向，不斷提升用戶滿意度，打造“值得信賴、最具價值、富有創新精神的汽車合資企業”。
SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD.
Introduction
SAIC VOLKSWAGEN AUTOMOTIVE CO., LTD. (SAIC VOLKSWAGEN) is a joint venture founded by SAIC Motor from China and Volkswagen Group from Germany, each holding a 50% stake. SAIC VOLKSWAGEN, headquartered in Shanghai, was founded in October 1984, with a total production and sales nearly 30 million vehicles.
SAIC VOLKSWAGEN offers a wide range of vehicles catering to different market segments, including Sedan, SUV, and MPV, with a diverse lineup of more than 30 models under VW, AUDI, and SKODA. The VW brand covers popular models such as Polo, Lavida XR, Lavida, Lamando, Passat Family, Tiguan Family, Teramont Family, Tharu Family, Touran, Viloran, and fully-electric ID. Family. SAIC Audi offers models including A7L, Q6, A5L Sportback and AUDI E5 Sportback.
In response to the technological changes in the automotive industry towards electrification and smart connectivity, SAIC VOLKSWAGEN has been actively promoting transformation and upgrade, with a focus on the development of new energy products. It has launched several PHEV and BEV models, including Tiguan L PHEV, Passat PHEV, ID.4 X, ID.6 X, ID.3, Audi Q5 e-tron and AUDI E5 Sportback, with plans to continue expanding its new energy product lineup.
As one of the oldest automotive joint ventures in China, SAIC VOLKSWAGEN has played a key role in the evolution of China's modern automotive industry, guiding it from its early days to becoming a vital part of the global automotive sector, while building a robust system of capabilities.
Over the years, SAIC VOLKSWAGEN has vigorously pursued research and development initiatives. The company has trained a highly skilled R&D team and established a globally leading tech center with versatile functions. SAIC VOLKSWAGEN's R&D facilities include test fields, modeling center, product preparation center, component testing center, crash test center, emission testing center, acoustic experiment center, and electromagnetic compatibility center. Relying on an efficient and rigorous product development system and process, SAIC VOLKSWAGEN has developed independent automobile R&D capabilities that cater to the mobility needs of Chinese users, ensuring the best consumer experience. Another result of these efforts is the remarkable technological innovation capabilities in areas of NEV, intelligent driving, intelligent cockpits and mobile online services.
When it comes to quality management, SAIC VOLKSWAGEN consistently upholds the belief that “Quality is the lifeline for SAIC VOLKSWAGEN.” The company has established a comprehensive, rigorous, and efficient quality management system that covers the entire product life cycle, spanning business processes such as R&D, planning, production, sales, and after-sales service, while also extending to the supplier system. With efforts to evaluate product and service quality from the user's perspective and enhance management across the entire value chain and product life cycle, SAIC VOLKSWAGEN’s exceptional performance in quality management has been repeatedly recognized with various prestigious awards, including the “China Quality Award” and “Shanghai Mayor Quality Award.”
In terms of marketing and services, SAIC VOLKSWAGEN has made significant progress in establishing an extensive sales and after-sales service network that caters to customers nationwide. Recognizing the substantial changes in today's lifestyles and retail formats, SAIC VOLKSWAGEN has intensified its efforts to explore new marketing and service strategies, creating a seamless experience for users through a combination of online and offline channels. With the launch of the fully-electric ID. Family, VW has introduced a new retail model for the ID. Family, and is steadily advancing ID. Store, an innovative retail format. In a continuous effort to upgrade its channels and services system, SAIC Audi has established a new flagship store "Audi House of Progress," the regional brand center known as Audi City, as well as Audi Urban Stores and SAIC Audi User Centers across the country, all aiming to provide a diverse network that delivers seamless user-centered experiences.
ESG (Environmental, Social, and Governance) principles are also integrated into the company's development strategy to promote long-term sustainable growth, with a particular focus on green transformation and carbon reduction efforts. Aligned with the national path to carbon peak and Volkswagen Group's "goTOzero" concept, SAIC Volkswagen is committed to reducing carbon dioxide emissions throughout the value chain and the production process, striving to achieve the goal of "having factories with zero environmental impact.” The Shanghai base now operates entirely on renewable energy and has achieved increased efficiency. Moreover, the company actively contributes to society and engages in philanthropic endeavors in various areas such as education, environment, safety, community development, and emergency disaster relief. Public welfare projects undertaken include the construction of Hope Schools (philanthropic schools for underprivileged children in China), essential-qualities-oriented education, ecological environment protection, and community harmony promotion.
SAIC VOLKSWAGEN is committed to transforming mobility with the user needs in mind. In the new era of transition and revolution in the automotive industry, the company will continue to prioritize innovation-driven development, stay oriented to the market trends, enhance user satisfaction, and build a “reliable and innovative automotive joint venture with the highest value.”
主要產品：大眾品牌（Polo、桑塔納家族、朗逸家族、凌渡、帕薩特、帕薩特插電式混合動力版、途觀、途觀L插電式混合動力版、途昂、途岳、途鎧、途安、威然、ID.4 X、ID.6 X、ID.3）；上汽奧迪（奧迪A7L、奧迪Q5 e-tron、奧迪Q6）；斯柯達品牌（明銳、速派、柯迪亞克家族、柯珞克、柯米克家族）
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